The 7107 IMF post-mortem: It’s their party, and we can’t cry even if we want to

7107 International Music Festival

As mentioned in the live thread, we were this close to having a live review of the 7107 International Music Festival from Clark itself. Since a series of weird events meant Dexter couldn’t go, we went for plan B: a tweet roundup, and a few more thoughts from me, too. Let it be said that we tried. We have more tweets from 7107 weekend here. Your stories from the festival are very much appreciated in the comments. Many thanks to Krizzie Syfu for allowing us to use one of her photographs from the festival.

There was this one tweet across the weekend of the 7107 International Music Festival that struck me the most. This was on the first night, during a DJ set from headliner Kaskade; it was an Instagram post from a member of the festival’s street team. I think it captures what the narrative, so to speak, of the past couple of months has been about.

The photo, by the way, is of a huge crowd gathered for Kaskade. The tweets I’ve seen during the first day of the festival revolved around one thing: was 7107 a flop? The lack of crowd shots – and the few that do exist showing a really small number of people – has led to speculation that, after all the hype, 7107 pretty much fell flat on its face.

However, those tweets were early on the first day. The gates opened at noon, and the first performers were at noon, which struck me as an odd decision, since most of these bands – the lesser-known ones performing at midday – had to perform to nobody. Those who had two-day passes did not go to Clark early; they took their time, and the droves started arriving at around four in the afternoon. Again, I’m saying this from the many tweets I saw around that time going “we’re finally here!”

For what it’s worth, the turnout at 7107 was good. As expected, the crowds only really swelled once the headliners came along – Kaskade on Saturday, the Red Hot Chili Peppers on Sunday. The second day was particularly stacked with big acts: Kendrick Lamar and Empire of the Sun preceded the headliners. Kendrick generated a lot more hysteric buzz, both from those at the festival and those at home, moaning that they cannot go. The bulk of the EOTS reaction I got was of politeness, and maybe a bit of bewilderment. I don’t think most of them know the band.

Yep, that last tweet from event sponsor Spinnr was unnecessarily snarky.

I should have expected that, though. In the week leading up to the festival – when speculation of low attendance, plus the Rappler report questioning the financial capabilities of the organizers to mount 7107, came up – the organizers began taking a more defensive stance. There was this tweet from one of the organizers, don’t remember who, arguing that the allegations that Janet Lim Napoles’ child funded the festival – allegations that were not even made on the Rappler report – are not true because “haters gonna hate”. If the festival’s aversion to public scrutiny was glaring when the full line-up was revealed, and ticket buyers expressed disappointment at how underwhelming the roster is, it got more obvious last week. Haters gonna hate, they say. Haters can shove their opinions up their ass.

Now, let me put myself on the defensive this time. I’ve made it clear in the two months I’ve covered the lead-up to 7107. The success of the festival will mean good things to the Philippine music scene, both to local acts that need spotlighting, and the variety that a growing number of people are craving for. If I’ve become skeptical over whether they can pull it off, it’s because the organizers have made it difficult for people like me to trust them – the hype, the line-up delays, the ticketing process (which I don’t see anything wrong with, to be honest, but I see why people would squirm with the idea of not buying passes through, say, Ticketworld) and the abrasive behavior on social media.

And while watching the tweets yesterday, I was still skeptical. Did 7107 really sell that many tickets? (The final estimate from Mike Pio Roda was at 80% sold, or roughly 16,000 concertgoers, according to the Philippine Star.) I still saw some Twitter ticket giveaways on the first night of the festival. I still saw people selling their passes, at desperately low prices, on that same first night. On Friday night a friend asked me and Rainy if we wanted to buy passes she won at a radio contest – we said no, because it’s way too soon. You really start to think of whether the festival managed to sell a lot of tickets, or just give them away. But hey, kudos to the organizers. They know what matters most is looking successful, and those crowd photos at the end of the night say just that. Congratulations. You brought, I don’t know, roughly ten thousand people to Clark? Congratulations for that.

(You can argue that the crowd photo Spinnr posted isn’t that much, else those at the back would have little space for themselves. I mean, look at that gap. And that’s the Red Hot Chili Peppers, arguably the one reason why almost everybody wanted to go to 7107.)

In the end, none of it matters. What I say here will stay with this blog. I will always be a “hater”. The 7107 International Music Festival is, ultimately, their party. Some might have gone there for the music, but it’s safe to say – and again, I’m judging from Twitter – that most went there to be seen, for bragging rights. And maybe to see some celebrities, those who likely got free all-access passes.

And then there’s that funny story about Julie Anne San Jose not going to 7107 – despite being a Smart endorser, despite her on-screen partner Elmo Magalona going there. My tweet about that was the most retweets I ever had. (As I wrote this, GMA reports that… well… just look at this.)

As for those in the festival grounds? They’re enjoying. Of course they would. It’s their thing. It’s probably their crowd. If I was there – and it’s not as if I planned to go – I probably would have been bored to wits, because the only thing I can do, apart from watching acts, is throw a big beach ball in the air, and maybe play beer pong. And yearn for the pool at the VIP area. Again, not my thing.

I’m sure I would enjoy the acts. I haven’t seen Taken By Cars live (and it’s funny how their set was shorter than it should be):

And I would love to finally see the Radioactive Sago Project, of course doing an up-yours to the establishment:

But none of it matters, right? In the end, it’s their party. They have, in their eyes, defeated the haters and redeemed themselves. (Yes, the whole “redeemed” angle appeared on some tweets, like this one.) There’s euphoria at the end of it all, and the memory will soon dissipate. For us skeptics, we lost nothing and we can now move on. (In my case, it will be after I hit “publish” on this blog entry.) For everybody else, for those who quipped that they’ll commit suicide because they aren’t there, or those who actually didn’t know the event was going on, same thing.

The sad thing about the 7107 International Music Festival is this: for all of its hype about inclusivity (going so far as to invoke Yolanda victims), the event was really just like your ordinary Saturday night club night at some hit place in the Fort or in Eastwood. The festival was all about being cool. The festival did not care for everybody, especially those who just want to go and have a good time; rather, they only cared for those who had the means to make them cool. Not that they needed it.

And again, it’s not really a problem. The two other major music festivals we’ve seen last year – Wanderland, which debuted last year, and Pulp Summer Slam, which has been going on for a decade – have their own niche audiences. (Wanderland, for one, has played its hipster cred too much it has turned me off on occasions.) But if you’re a festival invoking the Philippines, calling yourself the biggest thing of the year, spewing out all this baloney about it being for everyone – then you better do it. You better welcome everyone. In the two months I’ve written about 7107, I never felt welcome.

Or maybe it’s because they have tagged me as a hater. But bitch, I won’t kill your vibe. [NB]

16 thoughts on “The 7107 IMF post-mortem: It’s their party, and we can’t cry even if we want to

  1. ok here’s a comment to add to your grand total of TWO, one of them from yourself. if you wanted a ticket you couldve just asked the producers for one. don’t say you didnt want to be there. nobody would have spent THAT much time writing about anything if they weren’t THAT interested. if you never felt welcome, its probably because all you did was hate on the damn thing. that and you didn’t buy a ticket. you cannot do a fair coverage based on photos you see on twitter. how can you be a music blogger if you weren’t even there to hear the music. stop being an idiot. be true to yourself and accept the fact that you’re a bitter fan and please move on. the festival’s over so goodluck finding something to write about til next year.

    P.S. you couldn’t kill our vibe if you tried, bitch.

  2. The sad thing about the 7107 International Music Festival is this: for all of its hype about inclusivity (going so far as to invoke Yolanda victims), the event was really just like your ordinary Saturday night club night at some hit place in the Fort or in Eastwood. The festival was all about being cool. The festival did not care for everybody, especially those who just want to go and have a good time; rather, they only cared for those who had the means to make them cool. Not that they needed it.

    1. first of all, the “COOL PEOPLE” don’t party in Eastwood anymore, not since the late 90s. try to update yourself once in a while.

      i went to the event, i saw a guy in the VIP area acting like a stupid ninja, another one walking around wearing a leopard onesie costume, and one wearing a red jumpsuit, so i don’t think everyone went there to look cool, people actually went there because they wanted to have fun and listen to great music, by the looks of things they actually did.

      stop hating or “reviewing” events you weren’t a part of, how can you say if it was a success or not just by looking at the pictures and tweets of people?

      you sound like an insecure little man-boy who’s trying to make excuses about not going but at the end of the day, you wished you were there. mom probably didn’t let you out, huh? still not allowed to do sleepovers?

      1. Yo, that isn’t helpful. If people want to hang in Eastwood, then leave ’em be. It’s not helpful to bash or talk down to someone based on what they think is still “in”. Don’t be a dick. It just further proves their point that the inclusivity they find off-putting really is there and treating them like a bunch a dicks and talking down to them is exactly what you are doing and like I said, by doing that, it makes us look willingly stupid by further proving their point and we also look like douchebags and tools while doing it. Nothing positive about that. The reason why they are reacting like that and feel that way is because of our comments.

  3. As predicted, even the attendees get defensive in the comments.

    I did not attend the concert because it was just too damn expensive. As someone who doesn’t have a parent-affiliated-paycheck, it just was not worth it.

    I’d rather attend Laneway. Kahit masmahal, the line up is worth it. I understand your frustration with 7107. It’s the first of its kind in this country. But the way the organizers handled it… It’s infuriating!!! All that “haters gonna hate” bravado! Instead of acknowledging their shortcomings with ticketing ang marketing… from a business and PR standpoint, ang dami nilang mali. Honestly, if it was just done well, they could have had more attendees.

    I sincerely hope that another group of organizers can take over, if this is ever gonna happen again. Ang yayabang kasi. It is obvious that they need more classes in finesse.

    And That tweet by Migz Vilafuerte… come on, Camsur… give me a break.

    1. Spot on.

      And it’s almost funny how the attendees rehash their experience and share it with you and you think it’s nice of them to do that, then they always, without fail, seclude you and get defensive and label you a hater as a finishing touch to all their statements. Haha people who point out the “amount of butthurt” are the ones who are usually projecting. I think that’s the case here.

      And as predicted, not a single attendee is nice towards anyone who did not attend. Not. A . Single. One. I wish I could say their collective attitude was rude and juvenile towards the non-attendees but they have yet to act in another manner,

      Which only further proves the point of the author of this post.

      #wearenotsheep :P

  4. My thoughts exactly and I’m so relieved to see that there are still people with a functioning brain whose integrity is intact and found the blatant and maya bang showing off in their social media profiles with the #weare7107 tags, distasteful. It was so tacky because it seemed like putting a tag like that secluded the “poors”, the “haters”, the “uncool” kids from the ones that attended.

  5. I rarely post comments on blogs but for this one instance I’m going to, and I do hope that you mr. Earthings would try to see my point. Maybe the previous comments were harsh, but behind all those harshness they do have a point. You were probably tagged as a “hater” because you honestly acted like one. I read your posts about 7107 and they all pointed towards the negative, not a single positive post came from you except for the “I do hope that this will be a success” you keep on putting at the end. It’s pretty much the same as saying “I don’t want to be mean but..” And then saying something mean after. When the event did turn out to be a success, you still felt the need to bash the people who went there. Saying that the people went there only went for “bragging rights” is no better than them calling you “butthurt”. Did I post #weare7107 tags on all my social media accounts? Yes I did. Why? Because I loved the event and I wanted to share my experience. And lastly, you feeling that you were never “included”? If you were there it couldn’t be farther away from the truth, were there famous people there? Yes. Were there people who you would call “eletistas”? Yes. But then I met people from different walks of life as well. During intervals of different sets (I talked to random people who were standing right beside me during the set breaks) I got to know a long time BPO worker, a business man and his wife who lives in BGC, a girl who flew in all the way from Cebu, some guys who lived right there in Pampanga, high school students who attended the event and ditched prom, families (even brought their kids) who were into concerts, and a bunch of foreigners who made it a part of their travel itinerary. So please, stop with all the negativity, cause you’re just giving “them” a reason to hate on you. Oh, and if you think I’m one of “them” let me just tell you that I collect action figures and comic books. I’m guessing those two things alone would disqualify me from being part of that group you keep on talking about.

  6. Hahahaha it’s a little pathetic that the attendees are so adamant to prove that they had fun. Relax. We aren’t discounting that it was but you can’t deny that the attitude of, “HAHA! In your face, haters!”, is just so off-putting. How are people haters when they are just voicing out how they did not like how the producers used the ole, “bait and switch”, whilst in the process of selling tickets at extortionist prices? Instead of, “you guys should have been there! It was so much fun!”, the response of well, almost every single attendee was a ridiculous amount of arrogance and smugness and an overall, “HA! You losers who didn’t go missed out cause we were lucky enough to buy/get free tickets due to connections! You’re all so lame! WE are 7107, bitches!” How does one not scoff at arrogant and childish reactions liked that? It’s not the event per se, it’s the shared, “FUCK YOU HATERS WE HAD FUN nEeneer nEeneer it was the first of its kind, fuck you WE got to experience history and you’re all lame bitches for finding it overpriced and questionable and you won’t get to experience anything remotely close to that again TOO BAD!”

    So why are people not allowed to scrutinize and voice out their dislike towards an event that bred and encouraged hostility toward non-attendees with its attendees labeling these people “haters” from the get go?

    1. most of the “haters” have the classic simple-minded pinoy crab mentality.
      The “smugness” you are talking about is almost non-existent except for a very few select cases. Most of the the #weare7107 people were positive and excited.

      You can scrutinize and voice out your dislike.
      But it seems that most of the hate comes from “I cant afford it, make it cheaper pohwz” and “Im not going to the event, so i hope it sucks so i wont be left out”

      You can hate (cuz haters gonna) but don’t kill the vibe :)

      Fyi: i didnt go to the event. i didnt feel it was worth the money. i hope that there would be more events like this in the future though.

      1. No. I don’t agree. The “hater” tag is uncalled for and one that doesn’t apply to those who refused to go because the funding for this event is questionable and shady as f*ck, and anyone who voiced this out or refused to support anything that could POSSIBLY be helping for the cover-up of taxpayers money, was immediately labeled a hater.

        The event was already questionable from the beginning:

        -how in the world did the people funding this event have the ability to pay for scuba monumental event? Even concerts for ONE artist requires a good number of sponsors and rarely do we hear about people backing events or concerts unless they are an Arab prince or have the wealth of an Arab prince. How in the world did the backers of 7107 have the funds to back it up?

        -the producers practically scammed people into buying tickets by heavily suggesting and hinting that certain performers were going to perform, only to announce a grand total of TWO international acts for Phase 2. But too bad for those who want a refund, THE TICKETS ARE NON-REFUNDABLE. Which brings me to my next point,

        -they refused to course the selling of their tickets through an official and registered ticket distributor (ie Ticketworld, Ticketnet) and you had to go directly to the producers or have a contact to purchase tickets. (They gave these tickets away to my friends and I for free when we did Philippine Fashion Week, anyone who walked got free tickets. It’s like they were BEGGING for us to attend their event and didn’t mind that their event wasn’t going to make money and just be filled with seat-fillers. Which was just so sketchy to me. How can it not be?)

        -how the concerns were addressed on the Twitter page. It was as if they had difficulty giving the slightest bit of concern to any queries and what kind of a business are you running if you delete the negative on your Twitter page rather than address it?

        -Napoles’ son is apparently one of the events producers. They (Herrera’s) denied this, of course, but we really can’t stand solely based on what they say since what they say has not always been true. (See: misleading performance acts. Another example? When Tina Herrera responded, “Absolutely not.”, after someone had tweeted the final performers of Phase 2. The person who tweeted ended up being correct, of course. The tweets were deleted by Tina)

        -the defiance and ostracizing of anyone who questioned the event or stated how they felt duped by the misleading promises, by the promoters or anyone who was set on going to the event.

        -the whole #weare7107 and don’t mind the people who #aren’t7107, they’re losers. First of all, the f*ck kind of counter is that? It’s something someone in high school would say because no self-respecting person whose brain has fully matured and developed will think “you’re just jealous!” or “you’re being a hater” or the “you’re so butthurt” is a valid argument or valid reason to make someone less valid. The “butthurt” type of comment is the typical bullying response to anyone who voices their feelings and thoughts out against what is popular and the response is that somehow being “butthurt” is some sort of weakness on the part of the person simply expressing their thoughts in a way other than “woohoo! Haterz gon hate! Don’t kill OUR vibe”. To make fun of someone by saying they are “butthurt” by something is also a way of attempting to negate their feelings and thoughts because the use of “butthurt” connotes that a person is just bitter so their opinions don’t matter because they are bitter and negative. It can’t always be peaches and cream, in cases wherein you live in a government that is corrupt and you have officials blatantly f*cking you in the ass and then taking all your money and underpaying you and there’s nothing we can do about it, then what is the positive side of that, tell me’? This is the real world, there are cases wherein you get screwed over and you have every right to be angry and want justice and demand that things be done in the right, legal way. The backing of this event was questionable from the get-go then we find out that the people behind the event DONT want to sell tickets via Ticketnet or Ticketworld? And they don’t fulfill their promises to hopeful ticket payers who have been hinted of a plethora of International Acts only to be given a grand total of two International Acts for Phase 2? And if they question that, they’re poor or “bein a hater”? How can they not be a hater, sinungaling mga event organizers and they ended up overpaying these organizers for promises not kept and are indignant over false advertising and gross misleading, Come the f*ck on, are you kidding me with the matapobre responses? OF COURSE OTHER PEOPLE FEEL SHUNNED LOOK AT HOW YOU RESPOND TO THEM EVERYONE’S MATAPOBRE AND MAYABANG SIDE IS SHOWING!

        -it’s 20k, 200k, not everyone who didn’t go and are responding didn’t go because they couldn’t afford it or not have tickets. If this festival had the same line-up as say, a Glastonbury festival or the iTunes Music Festival, then 20k is worth it. For the sake of this argument, I’ve seen RHCP TWICE in concert, in Buenos Aires for the Pepsi Music Festival in ’11 and in Perth, last year. Empire of the Sun performed during the Parklife Music Festival in Australia, as well. And Kaskade has been to freaking Manila too many times to count why even? The only performer I was curious to see live was Kendrick Lamar but I’m sure he’ll be back here in the Philippines and if he doesn’t come back, oh well, it wasn’t worth the long and tedious drive all the way to Clark for it, with overpriced everything, upon arrival at the venue. So no, not everyone who didn’t go or is a “hater” is all, “Walang funds pohwz”, no need robe matapobre and mayabang, your argument is invalid in this case, anyway.

      2. since you took so much time and effort to reply, let me return the favor with another reply.
        this will be my last comment on this page anyway.

        1. No need to rage yo’

        I said “MOST” of the haters, not ALL of the haters.
        second, not ALL who didn’t go are Haters. (like me for example).
        This should negate most of your sentiments.

        2. About that Rappler article

        Your logic: They need so much money to do a concert and they are friends (business partners) with Napoles. = They must’ve used Napoles money.

        It may be plausible but then again it may be not.
        No, i’m not being naive.

        They got the sponsors to cough up the cash.
        There are many ways to get money.(and lose money)

        3. Non-refundable tickets

        It sucks that they are non-refundable, but not enough to justify the hate.
        Yes, they hyped it up during the pre-selling, but that’s the risk for the early buyers.
        (they knew the risks)
        I agree that information should have been more transparent though.

        They probably relied on ticket sales to pay off their obligations.
        It’s what condo developers do during “pre-selling” phase.

        4. Butthurt matapobre

        Butthurt implies unwarranted rage over an insignificant thing. (sour grapes)
        I think it was an appropriate response to this article.

        Was i trolling? yeah i guess i was. Sorry.
        But “haters drew first blood”

        like i said most of the #weare7107 tweets were positive.

        only very select and very few were “MatapobreDouche” and its probably an pre-existing condition already anyway (ie Miguel Villafuerte )

        5. Ticket prices

        The high ticket prices were probably a business decision.
        I personally found it too high, but apparently it wasn’t for those who bought.

        Oh cool i watch concerts in other countries too!
        see what i did there? it didn’t make any sense, so did your response about watching RHCP in perth
        your opinion on ticket value is just that: Your opinion.

        If you find it too high then it probably is.
        But for some people it’s worth it. so… don’t hate them for that.

        stop killing the vibe.
        (look at me, i’m trolling again)

  7. The dumbest thing about the event were the people posting #clarkchella on their pictures. I went to both events (for my job. Not by choice. I overspent. Not only were the tickets astonishingly high so was everything else that came along with the event. Kendrick Lamar is the shiznit and I hope he comes back to the Philippines so you guys can experience him live because he is just far out. RHCP was solid. Empire of the Sun lip-synced but put on a good show which I will describe as, “EDM-meets-Vegas” type of performance, Radioactive Sago Project put on an awesome show as did Up Dharma Down, as did, Jensen and the Flips. Another positive thing was that practically everyone stank and looked like shit after only a few hours of basking in the sun and people just accepted it haha the amount of selfies taken at the event was TOO MUCH. It came to the point where you couldn’t walk without bumping into someone because they just stopped walking mid-way and after a few times of bumping so many selfie-takers, you can only put up with so much.

    it was NOT Coachella. Heavens, no. Not even close. But it was fun for the most part and a good “starter” festival for those who wanted to experience one albeit a very, very, VERY expensive starter music festival. I understand why people would get turned-off because of how they are getting the stupid, “it’s either you’re with us, or you’re against us”, treatment, when it is completely unnecessary and breeds hostility. Overall, I’d give the festival a 3/5. I’m sure there will be a better one and no, I don’t think I witnessed anything that would make the history books. It wasn’t a revolution, for Pete’s sake. It was an overpriced music festival, I was an attendee who rocked out, hungry and thirsty because everything was overpriced.

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