Review: I Like It When You Sleep, For You Are So Beautiful Yet So Unaware Of It by the 1975

I Like It When You Sleep, For You Are So Beautiful Yet So Unaware Of It by the 1975The 1975’s new album, whose title is so long it never fit any tweet, is, well, frustrating. Before the release of I Like It When You Sleep, For You Are So Beautiful Yet So Unaware Of It I was perked up by the poppier direction the band seemed to take: less trying-hard-to-be-cool, more embracing-what-we-really-are. The 1975’s first effort felt like it was trying too hard, and those pre-release singles – the catchy-as-hell “Love Me” in particular – felt more comfortable. But the album turns out to also take itself way too seriously. There’s no problem with aiming to be more than a frothy pop record: experimentation is most definitely welcome. But the 1975 is, well, a pop band, and the extended excursion into shoegazer territory in the middle third of the album felt not as much as out of place, as it is the wrong thing pacing-wise. The album clocks in at a whopping 74 minutes, 35 of which is a hazy trip into a dreamy daze that just lasted too long and became a nightmare. When things seemingly return to normal – “The Sound”, another catchy-as-hell track, kicking the final stretch off – things feel just so wrong, so tarnished; I couldn’t enjoy it anymore. The 1975’s sophomore release had good intentions and good results, but just like the album title, it’s too much. [NB]2/5

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