“외모만 보고 내가 날라리 같대요. So what?”

“Dalla Dalla” by Itzy | K-pop followers know that popularity in the scene is almost always down to luck: that explains all the “you’re sleeping on…” comments on YouTube from desperate fans. Still, you’ll have to admit anything the Big Three agencies debut gets a bit more attention. So, say hello to Itzy, the new girl group from JYP Entertainment, aka the guys who brought us Twice (and miss A and the Wonder Girls previously). Originally this is where we’d ponder about whether Jeon Somi, Produce 101 first placer whose career virtually stalled – and who since moved to a YG sublabel for a debut later this year – would’ve fit this concept. Instead, we’re coming in here after Blackpink made their American television debut, which makes us more sure Itzy is also aiming for that sound… kind of. I’d call them a Blackpink-ed Twice. Shalla’s got a better description: they’re a bit like CLC, that girl group that also has a big label backing them (Cube, in this case) but can’t quite break through in both their original configuration and their HyunA-ed up girl crush one. See, it is all down to luck. And perhaps personal preference, too. Have I said I like the debut from Cherry Bullet? Have I also said it’s seeing IZ*ONE’s Chaeyoung’s sister here takes some getting used to? [NB]

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