Review: Kill This Love by Blackpink

Kill This Love by BlackpinkWell, a midnight release! We haven’t seen that in K-pop in years, not since everyone decided to minimize the efforts of overzealous fans by releasing everything six hours earlier. But I guess Blackpink are more than happy to go against the grain – well, that, and they now have to please those in North America, considering their attempts to break across the Pacific last year. (They may have had a Billboard cover, and they may be slated to appear at Coachella, but it’s too early to call it a success. BTS was there first, you know.) So, Kill This Love, another mini designed to reinforce the group’s fierce, independent, stylish image. It’s really like Square Up: the title track is incredibly swag, slightly reminiscent of drill music, and like before, heavily reliant on the concept. It’s not my thing, I’ll admit. But it doesn’t matter, because it does its job. The rest of the mini, however, slows down a bit, with less of the actual party and more of the moments right before the come down. “Hope Not” actually shows their vocals off better – and that clean electric guitar builds on the thread that seems to have been left behind with “Stay” from a couple of years back. Again, it’s just me, but that suits their direction more. [NB]3/5

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