With iTunes Radio not bothering anyone (at all), Apple had to find itself a new place in a post-downloading world. So it bought the guys that make those expensive Beats headphones, and with it their streaming service. They hired a bunch of people. They talked to a bunch more people. And then they announced their new answer: a streaming service, Apple Music, which does pretty much everything that Spotify and Deezer and Tidal already do, only it’s more cuddled up with your iPhone. But then, interestingly, to convince people to use that service, they also decided to launch a radio station.