Review: Fun to the World by Momoland

Fun to the World by MomolandI never thought I’d ever review a Momoland mini – song reviews, yes; album reviews, no – but, well, here we are. The girls’ breakthrough early this year has boomeranged to outside Korea, leading to a debut in Japan and, as we all know too well, “Bboom Bboom” being very ubiquitous here in the Philippines. They’ve taken notice – why else would Nancy hold our flag on their new MV? – and so we have Fun to the World, the record nobody expected, at least not at this time. I won’t take the album’s randomness against them; it really is just how K-pop releases are, for the most part. That, and this is the group clearly cashing in on the popularity of “Bboom Bboom”. New single “Baam” is also produced by Shinsadong Tiger; while it lacks the killer instinct despite being structured way too similarly to its predecessor, it can be a grower. It’s the second track you ought to pay attention to: “Very Very” is coy the way Stellar’s “Sting” is, which to me is pretty high praise. But again, keep in mind the circumstances behind this record. Let the girls have their moment; when Great! was released they were accused of manipulating sales records to top the charts. Their agency’s defense: “we’re embarrassed that we only printed this many copies.” This time it’s different. [NB]3/5

“지금 보고 있는 게 꿈은 아닐 걸.”

“Bboom Bboom” by Momoland | And our first ever K-pop post of 2018 goes to Momoland, the only group I know (from any country) who manages to get away with integrating dabbing in not just one of their songs. (And the first time they used it, in last year’s criminally underrated “Wonderful Love”, it did not feel like a gimmick.) I’ve long been wary of calling songs from rookie K-pop groups the one song that will break them out, but it’s safe to say that this has brought this gang closer. Again, the precedent has been there – I actually liked their debut, “Jjan! Koong! Kwang!”, in all its frothy and bouncy goodness. And, again, “Wonderful Love”, which is such a feel good song I don’t know why I did not write about it the first time around. But with “Bboom Bboom” the group presents a quiet grower that’s reminiscent of Red Velvet at their least confused: subliminal grooves, hooky choruses, and no off spot all around. (It definitely helps that this song is produced by Shinsadong Tiger, he who helped bring EXID’s iconic “Up & Down”, and most of their other singles, to the world. There are questions of plagiarism, however, from a Russian group.) Also, Shalla is entranced by that dance at the chorus. Steady, quite entrancing. It’s rare that we agree on our love for the same song, so that makes this one a winner in our book. [NB]